Research Suite Webinar Series
The Holiday Checkout: Insights into Millennials’ Holiday Spending
  • Crystal Wiese - Christmas
    Crystal Wiese
    Director of Marketing
    QuestionPro
  • Tim Cornelius - Christmas
    Tim Cornelius
    Director of Audience
    QuestionPro

Save your seat!

Wednesday, December 20th 2023 at 11:00 AM (CT)

Overview

Did you know that according to the National Retail Federation, 2023 Holiday spending will reach record figures of $966.6 billion?

Did you also know that, on average, Millennials spend over 50% of their holiday budget on experiences rather than traditional gifts? 🎁🎄

Whether you are a B2C or B2B company, this webinar is for you! Join us to discover how you and your company can leverage holiday shopping insights. 

 

What to expect:

  1. Experiences vs. Gifts: Discover how Millennials prioritize experiences over traditional gifts during the holidays, with insights indicating that over 50% of their holiday budget is directed towards memorable experiences rather than material items.

  2. Top Trending Holiday Purchases: Gain insights into the hottest items on Millennials' carts this season. We all want to know the specific products dominating wishlists this year!

  3. Real-time Data and Audience Insights: Understand the unique role of targeted audiences and their preferences and how these preferences influence their holiday shopping decisions, providing a deeper understanding of their buying behaviors and decision-making processes, all powered by QuestionPro Audience.

 

Takeaways
  1. Experiences vs. Gifts
  2. Top Trending Holiday Purchases
  3. Real-time Data and Audience Insights

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