Benchmarking CX metrics by industry and brands in the U.S., Q4 2025

Our latest benchmarking study provides invaluable insights into NPS, CSAT, and future purchase intent across 7 key U.S. industries, helping you navigate and thrive in this current landscape.

Want access to the latest data? |Get our Q1 2026 CX Benchmarks now|!

The Definitive Guide to CX Benchmarks in the U.S., Q4 2025

Select your industry report or download the full benchmark below.

[US] - [CX] - Insurance - The QuestionPro Experience Benchmarks, Q4 2025, US.pptx

Insurance

See how insurers rank on NPS, CSAT, and purchase intent and who’s winning customer trust.

[US] - [CX] - Grocery Retail - The QuestionPro Experience Benchmarks, Q4 2025, US.pptx

Grocery Retail

Discover which grocery chains lead in loyalty, satisfaction, and buying intent.

[US] - [CX] - Hotel & Hospitality - The QuestionPro Experience Benchmarks, Q4 2025, US.pptx

Hotel and Hospitality

Find out which hotel brands earn top marks in guest loyalty and satisfaction.

[US] - [CX] - Airline - The QuestionPro Experience Benchmarks, Q4 2025, US.pptx

Airline

See which airlines deliver on customer experience, loyalty, and travel intent.

[US] - [CX] - Automotive - The QuestionPro Experience Benchmarks, Q4 2025, US.pptx

Automotive

Explore how car brands stack up on satisfaction, loyalty, and purchase intent.

[US] - [CX] - Big Box Retail - The QuestionPro Experience Benchmarks, Q4 2025, US.pptx

Big Box Retail

Check which retailers keep shoppers loyal, satisfied, and ready to buy.

[US] - [CX] - Banking - The QuestionPro Experience Benchmarks, Q4 2025, US.pptx

Banking & Credit Unions

Learn which banks and credit unions stand out in loyalty, trust, and satisfaction.

[US] - [CX] - The QuestionPro Experience Benchmarks, Q4 2025, US.pptx

Complete Report

Get the full benchmark across industries, NPS, CSAT, and purchase intent in the U.S.

 

See how other CX teams in your industry are moving the needle

30 minutes to talk through where your program stands and how teams like yours are using data to close the gap:


📊   Compare your NPS, CSAT, and CES scores against your industry's Q1 2026 benchmarks
🔍  Find out which gaps in your VoC program other teams are prioritizing right now
🗺️  Get a clear picture of what closing the feedback loop looks like in practice

 

No pitch, just a real conversation with our CX team to get a clearer picture of where to start.

QuestionPro, 2025