QuestionPro Research

Super Bowl Follow-Up: 50% of Super Bowl Viewers Supplemented With Second Screen

QuestionPro, Inc, an online survey software provider, announced the results of its 2014 Super Bowl wrap-up survey. The company surveyed Americans about their technology and social media usage while they watched Super Bowl 48. The results showed that viewers who used a second screen were 5 times more likely to visit an advertiser’s website while watching the Big Game. The survey also revealed users were 3.6 times more likely to search online for a product that was being advertised.

Additional findings exposed: 

  •     50% of total viewers surveyed used some sort of 2nd screen to supplement viewing – up 16% from the previous year
  •     39% of viewers supplemented their viewing using a laptop, 32% with their smartphone and 15% used a tablet
  •     21% of all viewers surveyed visited an advertiser’s website or App upon watching their ad. They were 5 times more likely to do so if they had a 2nd screen.

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